Diamond Sponsor
Thu, 23rd Oct 2025
14:35-15:25
Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
MC-2 How Short-Form Content Is Reshaping Brand Communication
How Can Short-Form Content Accelerate Brand Growth?
The unstoppable shift toward short-form video──from short dramas and memes to UGC and live streaming, diverse short-form content is expanding consumer touchpoints worldwide. At the same time, many marketers struggle with measuring ROI and ensuring sustainable utilization. This session will focus on new possibilities such as “maximizing ROI,” “how to elevate short-form content into enduring brand assets,” and “seamless connection to purchasing behavior,” while discussing the conditions required to transform short-form content from fleeting trends into long-term brand value. We will also explore how the emergence of TikTok Shop is driving a world where short-form video and commerce converge into a full-funnel experience. Looking ahead to 2026, the session will present actionable insights for marketers on what to undertake beyond the buzz.
