PROGRAM

AI-3 Beyond Efficiency: How AI Can Drive True Value Creation

With AI, “reducing workloads” is now a given. The real question is—are you creating new value beyond efficiency?
This session is designed for marketing leaders considering the full-scale integration of AI. Drawing on concrete cases—from transforming creative workflows to driving tangible business impact—we will explore how AI enables genuine value creation.
Attendees will gain actionable insights and leadership perspectives on how to turn AI into a true driver of business growth.

• Moderator

  

  Yuki Yamaguchi

  Panasonic Connect Co., Ltd.

  Senior Vice President CMO Diversity, Equity & Inclusion Officer Corporate Culture Transformation Officer

  

• 

  Masayoshi Okuda

  Recruit Co., Ltd.

  Director, Automotive Marketing Department, Marketing Division

  

• 

  TOMOHARU SENDA

  DENTSU INC.

  Marketing Division 1

  

• 

  Kenji Takeyama

  TSI Inc

  E-commerce Headquarters CRM・Marketing Dept. Data Management Section Manager