PROGRAM

ES-3 From Words to Action: Making Purpose Truly Operational

This session explores how to discover, embed, and translate an organization's purpose into tangible results, focusing on three key areas: “What is purpose?”, “How to effectively utilize it”, and “Real-world success stories”. We present concrete strategies for translating abstract theory into practical action, incorporating top-level leadership involvement, alignment with frontline language, and real-world success and failure case studies. Drawing insights from diverse experiences―including transformations at large corporations and challenges faced by regional companies―we share knowledge and provide attendees with actionable takeaways they can implement within their own organizations. This session is ideal for purpose-related personnel and executives, including those seeking to discover organizational value and those grappling with cultural integration.

• Moderator

  

  Yasuhito Tanaka

  CEO, Grid Co. CMO, Yoshinoya Corporation

  Member of Brand Strategy Committee, Japan Sports Association Start-up support

  

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  Ken Matsuda

  The Breakthrough Company GO

  Creative Director

  

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  Takayoshi SOTANI

  Mizuho Financial Group

  GM, Corporate Culture Office / Corporate Brand Director