PROGRAM

MC-3 Rethinking Immersive Media: From Viewing to Experiencing

Can you imagine the customer experience on the day smartphones disappear? ... With the proliferation of wearable devices and VR goggles, advertising and brand messaging are shifting from simply “showing” to “enabling experiences.” This session will discuss “utilizing next-generation immersive media,” including AI-driven convergence of the real and digital worlds, and new possibilities for journalism and housing experiences leveraging VR technology. We'll go beyond mere case studies to explore practical ways to redefine experiential value that solves customer challenges, future consumer behaviors where the line between digital and real becomes blurred, and insights into designing experiences that engage all five senses.

• Moderator

  

  Koichi SHIMABUKURO

  Daimaru Matsuzakaya Department Stores Co.Ltd.

  Digital Transformation Strategy Office

  

• 

  Shohei Komatsu

  The University of Tokyo

  Division for Strategic Communications Advisor

  

• 

  hiroyuki hiki

  LY Corporation

  Entertainment Business Department Marketing UX Specialist

  

• 

  norikatsu kirihara

  DAIWA HOUSE INDUSTRY CO., LTD.

  Housing Solutions Division Technical Management Department Technology Development Department IT Operations Office Design Group 1 Group Leader