PROGRAM

MC-6 Connecting Directly in BtoBtoC Models

Consumer goods companies often reach customers indirectly through wholesalers and retailers. While D2C initiatives and social media are expanding, they face challenges of scale. In this evolving landscape, how can brands build lasting customer relationships? With digital now serving as the core infrastructure, this session explores what companies and brands can deliver through CRM and experience design, and rethinks how BtoBtoC models can foster deeper consumer connections.

• Moderator

  

  Yuki Ono

  LY Corporation

  Corporate Officer Senior General Manager Business Design Group Marketing Solution Company