PROGRAM

BM-6 Rethinking Ad Spend: From Cost to Investment

In an era where ROI is everything, are we undervaluing advertising that builds long-term brand equity and cultural influence? This session invites marketers to reflect on the true meaning of ad budgets—beyond immediate returns—and embrace storytelling and societal impact as legitimate forms of brand investment.

• Moderator

  

  Takahiro Iizuka

  Hakuhodo Inc.

  Senior Executive and General Manager, AaaS Business Strategy Division

  

• 

  Soma Tanaka

  BuySell Technologies Co., Ltd.

  Executive Officer, Head of Marketing Headquarters

  

• 

  Masaki Tabe

  NOVASELL INC.

  Representative Director & President