PROGRAM

PP-3 Talent Development Is an Investment: Human Capital in Marketing

Tired of endless discussions about systems? It’s time for marketing to take the stage.

Let’s be honest—aren’t you getting weary of hearing the same debates about “human capital management”? Since the Ito Report, the phrase has echoed across boardrooms, yet the real question remains unanswered: what actually helps people grow, and what truly strengthens organizations?

This session will cut through the noise with a perspective rarely heard in this space—the marketer’s. Instead of analyzing frameworks or HR systems, we’ll ask: How can the skills and instincts that move customers also be used to inspire and grow employees?

Marketing has always been about understanding people deeply, sparking action, and creating change. Now, it’s time to turn that lens inward—toward talent development and organizational growth. Expect an approach that challenges conventional wisdom and delivers fresh, practical insights.

This conversation is not only for corporate planners and HR professionals driving human capital strategies, but also for consultants, agencies, and, most importantly, marketers themselves—whether you’re on the frontlines or leading a team.

If you’re looking for safe, predictable talk, this isn’t it. If you want provocation, bold ideas, and actionable knowledge you can take back to your workplace—this is the session you can’t afford to miss. Three distinguished leaders from some of Japan’s most influential companies will be there to open the doors and invite you in.

• Moderator

  

  Hirokazu Kai

  Unified Service, Inc.

  Marketing

  

• 

  Yuya Suzuki

  Tokyo Gas Co., Ltd.

  Team Leader, WindMill Academy, Marketing Development Office, Living Strategy Department, Customer & Business Solution Company, Tokyo Gas Co., Ltd.

  

• 

  Hiroyuki Takaguchi

  Seeds　&　Strategies　Inc.

  CEO

  

• 

  Takeshi Nishimura

  Yamaha Motor Co., LTD.

  Product Strategy Division, Marketing Section