PROGRAM

MC-1 Trust in Advertising and Media: Can It Be Rebuilt?

Fake news, ad fraud, media company scandals. The advertising landscape grows increasingly complex, with risks continuing to escalate. This year, the Ministry of Internal Affairs and Communications published guidance on digital advertising, prompting action across the industry. Drawing from various research reports and quality assurance initiatives, we will reexamine from multiple angles what constitutes “trustworthy advertising” for consumers. Advertisers, agencies, industry associations, technology partners, media, and consumers. This session invites everyone involved in advertising to think together and spark action for the future.

• Moderator

  

  Shinjiro Ninagawa

  TV TOKYO Holdings Corporation

  Executive Officer

  

• 

  Akira Nakamura

  DoubleVerify Japan K.K.

  Marketing Director, Japan and North Asia

  

• 

  Makoto Koide

  Japan Joint Industry Committee For Digiatal Advertising Quality＆Qualify(JICDAQ） Executive Director

  Japan Advertisers Association(JAA) Visiting Researcher

  

• 

  Mitsuru Gosha

  KDDI CORPORATION

  Media Planning Section / Group Leader