PROGRAM

RC-4 Retail Tech and the Future of Shopping

Retail technology is now reshaping the very nature of shopping. Beyond simple convenience, consumers increasingly expect experiences that seamlessly connect online and offline, balancing rational efficiency with emotional satisfaction. This session explores how the convergence of data, AI, personalization, and in-store experiences is redefining the future of shopping.

We will discuss how technology is no longer just about managing transactions, but about understanding individual emotions, preferences, and values—and enhancing the joy of discovery. From personalized recommendations that reflect lifestyles and sensibilities, to immersive store environments that complement digital touchpoints, the shopping journey is becoming a continuous and entertaining experience.

As retail media and AI evolve, the key question is not only how to remove friction, but how to make every interaction more meaningful and enjoyable. Shopping is shifting from being a chore to becoming a form of engagement, where products, services, and technology work together to enrich daily life. Join us as we envision the possibilities of this new shopping era, where technology amplifies both convenience and delight, and where every purchase tells a story.

• Moderator

  

  Hidetoshi Uchiyama

  unerry Inc.

  Chief Executive Officer

  

• 

  Hiroshi Koyama

  Mitsubishi Shokuhin Co., Ltd.

  Managing Executive Officer In charge of Marketing Development

  

• 

  Tatsuya Nagamori

  Shiseido Company, Limited

  Digital Strategy Dept., Vice President

  

• 

  HIROFUMI HAMAGUCHI

  Dentsu Inc

  Managing Director Data&Technology Center

  

• 

  akio kazama

  ZOZO,inc

  Corporate Planning Office, Brand Solution Division, Communication Design Division