PROGRAM

JI-3 Beyond Tourism: Building Inbound into a Sustainable Economic Foundation

As Japan faces population decline, securing foreign revenue is no longer optional—it is essential for growth. Inbound demand is no longer a “temporary tailwind” but a critical pillar of Japan’s economic future. This session explores how to transform inbound from short-term sales into enduring customer relationships. We will discuss sustainable models through lenses such as the end-to-end customer journey (from pre-travel to post-travel), coexistence between cities and residents, and global brand storytelling. Attendees will gain actionable insights to apply directly to their businesses.

• Moderator

  

  DAIKI NAKATA

  CyberAgent, Inc.

  Executive Officer

  

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  Katsu Nakazawa

  Japan Airport Terminal Co.,ltd

  Marketing Management Division, Vice President

  

• 

  Shinko Osada

  Future Design Shibuya

  Director of the Board

  

• 

  TOMOHIKO MORI

  Shiseido Japan

  Business Strategy & Development Dept. Tourist Marketing Development Group Group Manager