PROGRAM

BM-4 Can Over-Optimized Ads Still Move People?

As we continue to prioritize efficiency, can advertising still resonate emotionally? With creative and media planning increasingly siloed and optimized, it's time to reexamine the importance of emotion, empathy, and imagination in advertising and what makes content truly moving.

• Moderator

  

  Kazuto Hakata

  CyberAgent, Inc.

  General Manager, Creative New Business Division

  

• 

  Kent Imataki

  Boku to Watashi and. Inc

  Chief Executive Officer

  

• 

  Nanae Yamagishi

  X Corp. Japan K.K.

  Next / Senior Brand Strategist

  

• 

  Taeko Uchiyama

  Kanro Inc.

  Division COO, Marketing Div. Managing Executive Officer