PROGRAM

ES-4 Beyond “Healthy”: Senior Well-Being and the Role of Brands

Being recognized as the “world’s longest-lived nation” sounds impressive, but in reality, how should we live in an era where reaching 100 years of age is becoming common? In this unprecedented future, what does true “well-being” mean, beyond simply maintaining physical health?

In this session, leading experts from diverse fields will come together: policymaking (Mr. Kikuchi, Ministry of Health, Labour and Welfare), social entrepreneurship (Mr. Kitao, Pin Pin Kirari), and consumer research (Mr. Otaka, Hakuhodo). Each will explore the essence and future direction of this domain from their respective perspectives. Furthermore, they will offer insights on what companies and brands must consider as they engage with this emerging field.

• Moderator

  

  Koji Ishii

  PERSOL CAREER CO., LTD.

  Corporate Strategy Division General Manager

  

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  Hideaki Kikuchi

  Ministry of Health, Labour and Walfare Japan

  Pension Bureau, Communication Planning Office

  

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  Eriko Kitao

  Pinpinkirari, Inc.

  Founder & CEO

  

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  Kayo Ootaka

  Hakuhodo Inc.

  Institute of 100-Year Seikatsu-sha Life　Leader