Diamond Sponsor
Fri, 24th Oct 2025
10:50-11:30
Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
- One Day PASS (10/24)
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Keynote #6 Turn consumer indecision into opportunity
Abandoned purchases aren’t just lost sales—it can signal a deeper psychological barrier that prevents consumers from taking the final step toward purchase. In this session, Pinterest Senior Director of Global Business Marketing Elizabeth Mansfield will offer a fresh perspective on the underlying issues behind cart abandonment and reveal why building shopper confidence is the key to driving conversions.
You’ll also discover how Pinterest’s unique approach to curation helps strengthen consumer confidence and decision-making. Learn how the platform supports shoppers at every stage of the journey, and how your brand can be there right at that critical moment of choice.
In the second half of the session, Mariko Itabashi, Head of Media at Kao’s Marketing Innovation Center, will join Pinterest Japan Managing Director Kei Narita on stage. Together, they’ll share actual Pinterest campaign results and explore, with the audience, how brands can better support and empower consumers today.
Join us to uncover cutting-edge marketing strategies that transform shoppers’ hesitation into confidence.
