PROGRAM

Keynote #7 The Power of Sensory Advertising: Marketing That Enhances Attention, Evokes Emotion, and Drives Results

In today’s world overflowing with information, creating experiences that appeal to the senses is key to capturing consumer attention.
In this session, we’ll explore how immersive ad experiences using audio and video on Spotify help brands earn high attention, build emotional connection, and drive results.

We’ll also dive into the unique value that Spotify brings as a culture’s biggest stage —from deep audience engagement driven by music and podcasts, to innovations in automation, advanced measurement, and creative production that are transforming modern marketing.

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  Elisa Kelsall

  JAPAC at Spotify

  Head of Advertising Sales

  

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  Tony Elison

  Spotify Japan

  Managing Director