PROGRAM

MC-8 Co-Creating the Future of Advertising: Media × Brands Partnerships

3 people (plus 1?) from the creative world talk frankly about what is the key to "creating exciting content that moves the customer's heart". How can we overcome the hurdle of "This idea is really cool, but we can't ..."? What is the key to "verbalizing why the customer's heart is moved," "what we need to make our own decisions," and "how we the customer's heart impressed and keep it moving," which are very important not only in media and corporate co-creation but also in the process of working with various partners. We would like to discuss these three topics, including their experiences and future prospects. We would be happy to help those who want some hints for their co-creation efforts or those who are not sure what to do. See you all at the venue!

• Moderator

  

  Aiko Suzuki

  Kao Corporation

  Legal Department, DX Support Scruminc. Registerd Scrum Master

  

• 

  Takushi Izawa

  baton coroperation

  Alliance

  

• 

  Kazuaki Hashimoto

  QREATION inc.

  director.

  

• 

  Ikuko Mukai

  AJINOMOTO CO., INC.

  Communication Design Department / General Manager