PROGRAM

DT-1 Avoiding “Analysis Fatigue”: Smarter Ways to Work with Data

Data accumulates daily, growing not only in volume but also in diversity and complexity. Simultaneously, expectations and pressure to utilize data are rising, with demands becoming increasingly sophisticated. Under the circumstances, some of you may be struggling with analysis fatigue―either personally or among your colleagues.

In this session, we'll explore the background and nature of analysis fatigue from different perspectives―platform marketers, brand managers, and data analysts―and discuss solutions. We hope you'll leave with insights that offer some relief from your daily data analysis fatigue!

• Moderator

  

  Akitaka Ishida

  DENTSU INC.

  Senior Consulting Director and HRM Co-Director, Data Marketing Division

  

• 

  Ryosuke Kogure

  SHISEIDO JAPAN

  Aging care Marketing Dept. Brand Manager

  

• 

  Keiko Shimoji

  NTT DOCOMO,INC.

  Consumer Services Company, Content Services Department, and Marketing Promotion Department, Chief

  

• 

  Satomi Inaba

  Kao Corporation

  Manager, Data Analytics, Data Intelligence, Digital Strategy