PROGRAM

ES-2 How Marketers Can Help Solve Local Issues

This session, titled "How Can Marketers Contribute to Solving Regional Issues?", offers a new perspective on applying marketing to solve social challenges, with the goal of creating a more prosperous and sustainable society.

Experts from various fields―Education, Finance & Digital, Content & IP, and Urban Development & Branding―will discuss specific case studies from their respective standpoints. Participants will gain practical approaches from these diverse perspectives and leave with inspiration to incorporate a social contribution mindset into their own work.

• Moderator

  

  Syuichi Namai

  Ibaraki Prefectural Shimotsuma First High School and Junior High School

  school principal

  

• 

  MAKOTO KAWAZU

  SUMITOMO MITSUI FINANCIAL GROUP

  Digital Strategy Dept.　Senior Vice President

  

• 

  Hayate Usui

  KODANSHA LTD.

  IP Business Department Director

  

• 

  Daisuke Shimmei

  TOKYU LAND CORPORATION

  Senior Manager / Brand Promotion Office