PROGRAM

MC-5 Sports as Media: Its Value and Potential for Brands

Is sports still the most powerful content? Its live nature, passionate fandom, and local relevance continue to offer unmatched engagement. This session explores the evolving media value of sports, including advertising, sponsorship, and shifting viewing behaviors.

• Moderator

  

  Riku Yamada

  AbemaTV, Inc. Head of Business Development Department

  CyberAgent, Inc. Managing Executive Officer

  

• 

  Miho Kinoshita

  JTB Corp.

  Group Leader, Group Headquarters　Branding, Marketing and Communications Team

  

• 

  Takehito Nohara

  Rakuten Vissel KOBE

  Department Manager