PROGRAM

JI-4 What EXPO 2025 Taught Us About Japan’s Global Communication

The 2025 Osaka-Kansai Expo. Numerous major corporations exhibited their own pavilions and experiential content. It became a venue for communicating not just product displays, but corporate philosophies, visions, and initiatives to address social issues through experiential means. What value creation did brands achieve through the Expo platform? We examine whether the six-month event, and the period immediately following its conclusion, served as a forum for dialogue to jointly envision the future of both corporations and society.

• Moderator

  

  Saori Kiryu

  Vector Group

  Executive Vice President

  

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  Takashi Amano

  DAIKIN INDUSTRIES, LTD.,

  Publicity Group

  

• 

  Fumie Hirose

  Kubota Corporation

  General Manager of Global Branding & ESG Communication Section