Diamond Sponsor
Fri, 24th Oct 2025
15:40-16:30
Accessible Pass
- Full Conference PASS
- One Day PASS (10/24)
MC-7 Beyond Social Media: Building Strong Brand Communities
As advertising budgets continue to rise, the cost-per-acquisition of traditional campaigns has steadily worsened. At the same time, marketers find themselves at the mercy of ever-changing social media algorithms, making once-reliable tactics less effective.
Amid these challenges, one concept is gaining momentum: the power of “community” as a brand-owned space. But the question remains—does simply gathering fans really translate into business growth?
In this session, the Community Marketing Promotion Association will share a framework built from nearly a decade of observing hundreds of real-world cases. Together with three company examples, we’ll explore the practical steps to designing communities that drive measurable business impact, and the critical success factors that make the difference between thriving and struggling initiatives.
The key takeaway: building a community is not the goal in itself. The real opportunity lies in how you nurture customers within that space and co-create value with them. For marketers seeking to move beyond campaigns and into meaningful, sustained growth, this discussion is a must.
