PROGRAM

JI-1 Creating Culturally Sensitive Ads: Avoiding Pitfalls in Global Communication

This session will explore how to craft campaigns that resonate across regions by leveraging cultural insight. Panelists representing global brands, media, and creative best practice will share perspectives grounded in research, diverse experiences, and award-winning case studies. Whether you represent an international brand in Japan or a Japanese brand aiming for global impact, you’ll gain actionable frameworks and strategies for building effective cross-border campaigns. Stay until the end for exclusive tips on positioning your work for success in global award competitions.

• Moderator

  

  Melynie Yoneda

  Crimtan Japan KK

  Senior Sales Manager

  

• 

  Ed Pank

  LIONS APAC

  SVP

  

• 

  Miho Sugimoto

  Domino's Pizza Japan, Inc.

  Executive Vice President / Chief Marketing Officer

  

• 

  Misaki Nagaya

  CNN International Commercial

  Sales Director, Japan