PROGRAM

BM-5 The New Consumer 2025: Rethinking Customer Understanding

Behavioral logs and data are no longer enough to capture today’s shifting consumers. How can brands decode values that transcend generations or demographics? This session updates marketers on the latest thinking in customer understanding and engagement.

• Moderator

  

  Etsuko Kazaguchi

  JTB Corp.

  Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer

  

• 

  Hideki Ishibashi

  NTT DOCOMO, INC.

  Senior Vice President Head of Marketing Solution Consumer Service Company

  

• 

  Hiroaki Haji

  Akachan Honpo Co.,Ltd.

  Chief Marketing Officer & Director

  

• 

  Kota Takeuchi

  CyberAgent, Inc / WinTicket, Inc

  Chief Marketing Officer