adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

JP
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Shigeyuki Tomomatsu 2
American Express Interational Inc.
Vice President, Digitalroduct Management, International Consumer Services
Analytics Data Marketing

25+ years experience at Agency, Clients, Media and Analytics and holds an MBA in Brand Management from Wake Forest University. Currently, I am responsible for Digital Marketing at American Express. The role is both Card Member acquisition through digital channels and developing digital capabilities. Before coming to American Express, I was EVP at MarketShare to oversee APAC region. Prior to Matketshare, I was Vice President of Marketing at Yahoo! JAPAN, led 80+ marketing organization and was responsible for all the marketing activities. Previously I had served as Director of Strategic Planning and Brand Communication at GE Consumer Finance, a Senior Brand Manager at Coca-Cola Japan for various brands, an Assistant Product Manager for Johnson & Johnson. My career began in the early 1990’s as an Account Executive at Dentsu, Young & Rubicam.

Session

Array ( [flag] => [session] => Array ( [0] => Array ( [day] => 10月30日(金) [time_s] => 11:40 [time_e] => 12:30 [no] => DM6 [ssn_ttl] => How Cookie Regulation and GDPR, CCPA Will Change the Relationship Between Companies and Personal Data [flag] => 1 ) ) )

10月30日(金)

[DM6] How Cookie Regulation and GDPR, CCPA Will Change the Relationship Between Companies and Personal Data

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