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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yasuhito Tanaka YOSHINOYA CO., LTD.
Yasuhito Tanaka 5
YOSHINOYA CO., LTD.
Chief Marketing Officer

CEO, Grid Co.
CMO, Yoshinoya Corporation
Member of Brand Strategy Committee, Japan Sports Association
Venture Investor

Served as CMO for many companies with a wide range of experience in HR, IR, business strategy, overseas strategy, marketing, sports marketing, venture investor, and advertising agency/partner.
He has served as the chairman of the selection committee of the JSPO Fair Play Committee / member of the project committee for the formulation of the mid-term plan 2023-2027 / first secretary general of the Teikyo University Rugby Club Alumni Association, NewsPicks ProPicker, and has given many lectures.
He has been a member of the "Fair Play Committee" and "Mid-Term Plan 20-2027 Development Project" at Teikyo University, the first secretary-general of the Teikyo University Rugby Alumni Association, a Newsicks Pro-ticker, and a frequent lecturer.
Book Project Achievements
The Principles of an Ever-Changing Winning Team: Management of the Mind to Nurture Human Resources who Learn and Grow by Themselves" which revealed the secret of the strength of 9 consecutive championships in university sports,
The Power to Enjoy Adversity: The Art of the Iwade-Style "Psychological Art of Motivating People" that Approaches the Heartstrings", which elucidated the structure of V10, planning and editing.
Consulting Framework
Jointly developed "VISIONEERING Assessment," a service to discover the potential of a company through vision-driven work with grid×Dentsu BDS

Session

10/19

[MC-3] The Power of Sports Content and Its Marketing Appeal