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17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Takaaki Hasegawa FANCL CORPORATION
Takaaki Hasegawa 2
FANCL CORPORATION
Sales Planning Department Manager

Joined FANCL in 2003 as a new graduate. He was in charge of managing and renewing the company's EC site, system development of services, and PM of tool implementation. Led the launch of smartphone applications and marketing automation, as well as the opening of official stores in external EC malls. Currently engaged in DX evolution of business operations and initiatives for relentless CX improvement, as well as OMO promotion for maximizing customer experience value by integrating directly managed mail-order and store channels.

Session

10/19

[NX-4] Off the Record! Sharing The Failure and Lessons Learned From It