※：ad:tech appearance count
- Takeshi Kato 3
- Yamaha Corporation
- Brand Strategy Unit, Corporate Maketing Department, CX Marketing Group, Leader
After experience of global marketing at product business unit, I joined the launch team of the brand promise "Make Waves", which was announced in 2019. Then, start to lead to build the Go to Market of a wide range of products and services, including musical instruments and audio, especially in the area of advertising/creative, in the cross-marketing organization. In order to expand and penetrate the brand promise, keep leading the cross-marketing content creation for both "company" and "product" perspective and the design of touch points to communicate the value to consumers.