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17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Daisuke Otobe Coup Marketing Company Inc.
Daisuke Otobe 8
Coup Marketing Company Inc.
CEO

After 17 years at P&G in Japan and US HQ, led the turnaround/growth of businesses via strengthening marketing organizations of European FMCG companies as well as Japan Shiseido as a VP Marketing and CMO. In 2018, started Coup Marketing Company Inc. to help strengthen Marketing organizations and build Marketing/Brand Strategy for various domestic/global national clients such as appliances, cosmetics, advertising agency, food, alcoholic beverage, inc. NHK and Kansai Electric Power Co., Inc. DBA (Kobe Univ.) Author of "Why Strategy Makes a Difference" about Strategy, "Marketing Professionals' Points of View" about Marketing and Branding and “The Art of Marketing”, which won the Marketing Book Award 2023 by Japan Marketing Academy.

Session

10/19

[WS-1] Learn the Perception Flow® Model

10/20

[Keynote-7] Marketers of the Year 2023 Award Winners & Judges Discuss Market Creation and Marketers' Qualities