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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Mirai Naito SUNTORY SPIRITS LIMITED
Mirai Naito New
SUNTORY SPIRITS LIMITED
Customer Relationship Management Department, Business Strategy Division

After joining Suntory Holdings in April 2010 and gaining experience in liquor sales, I was transferred to the Sales Promotion Division of SUNTORY LIQUOR LIMITED (now SUNTORY SPIRITS LIMITED) in September 2016, where he was in charge of training EC sales and promoting DX in sales, while also serving on the Retail AI Promotion Team and being involved in retail media He was also involved in the development of retail media.
In April 2023, he will be transferred to the CRM Department of the newly established Strategy Division.

Session

10/20

[RC-1] Will Retail Media Take Root in Japan? ~The Relationship Between Trade Marketing and Brand Marketing