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17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yumiko Kurakawa POLA Inc.
Yumiko Kurakawa New
POLA Inc.
Brand Communication Div.

Joined Rakuten, Inc. as a new graduate. For three years, I worked as an Internet travel consultant for Rakuten Travel, helping hotels attract customers. After that, I moved to Rakuten Recipe. I was involved in overall service growth, including marketing, service planning, advertising product planning, and mid-term strategy development.
In 2019, I joined POLA INC. where I worked in the CRM Department and am currently in charge of brand strategy and promotion planning for Wrinkleshot and other products in the Brand Communication Department.

Session

10/19

[BM-3] Marketing of Empathy That Moves Customers - Offline and Online