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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Hiroko Matsushima McDonald’s Company (Japan), Ltd.
Hiroko Matsushima 2
McDonald’s Company (Japan), Ltd.
Marketing Division, National Marketing Department, MGR

Value and Sweets platform Manager in Marketing Division of McDonald's Company (Japan), Ltd. since December 2021.
Since joined the company in 2008, I worked at McDonald’s restaurants as Assistant and then Restaurant Manager until being transferred to the Marketing Division in 2014 where I have led a variety of projects including family promotions, brand communications and food promotions.

Session

10/19

[NX-3] How to Create Serendipity for Consumers