※：ad:tech appearance count
- Ippei Sadakane New
- HAKUHODO DY MEDIA PARTNERS INCORPORATED
- Media planning director
I joined a general advertising agency in 2013 and worked as a digital media planner.
I joined Hakuhodo DY Media Partners in 2017, and as a media planner for all media integration, I handle a wide range of projects from branding areas around corporate to acquisition-oriented direct areas.
I am strong in planning and effectiveness verification scheme regulations that face maximizing return on investment for clients using data analysis and solutions, utilizing my knowledge from a digital background.
In 2022, I established HAKUHODO Cyclone, an integrated media✖️ creative team, and as a lead planner in the media field, I handle a wide range of projects from strategic planning to PDCA design.