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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

ad:tech appearance count icon:ad:tech appearance count

Rintaro Makino Criteo K.K.
Rintaro Makino New
Criteo K.K.
Head of Retail Media, Japan

Leading the Monetization department which is responsible for both Retail Media for retailers and the monetization solution for marketplaces as a head of Retail Media at CRITEO K.K.
After the first career at Rakuten, gained various experience in various roles, including launching the Mid-Market Sales and Large Customer Client Partner teams at CRITEO, as well as serving as the Publisher Manager for Index Exchange, a Canadian SSP, through which learned about both the demand and the supply side of AdTech. In 2022, rejoined CRITEO as a Product Sales Specialist for Monetization solutions for the North APAC region. Been in the current position since April 2023.

Session

10/20

[RC-1] Will Retail Media Take Root in Japan? ~The Relationship Between Trade Marketing and Brand Marketing