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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

ad:tech appearance count icon:ad:tech appearance count

Atsuko Kobayashi e'quipe, LTD.
Atsuko Kobayashi New
e'quipe, LTD.
SUQQU Marketing Department OMO/CXM Manager

Joined organic cosmetics company in 2009 and worked in sales promotion planning and product development, and engaged in the launch of the brand's EC.
Joined e'quipe, LTD. in 2020 and promoted CX improvement projects such as introduction of SUQQU's digital membership, EC renewal, staff review and LIVE commerce.
Currently, in the OMO-CXM team responsible for improving the customer experience at OMO, I am focusing on customer development, improving the EC purchase experience, and supporting in-store experiences from the digital domain.

Session

10/19

[DT-3] De-idealization! The Current Cookieless Efforts of Various Companies