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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

ad:tech appearance count icon:ad:tech appearance count

Atsushi Taya AGC Inc.
Atsushi Taya New
AGC Inc.
Digital & Innovation Promotion Division Manager

Promotion of Marketing DX for the AGC Group and digital shift of marketing for multiple businesses, both BtoB/C. Experience in marketing DX consulting, internalization support, and digital marketer training. Supporting DX promotion in each department by utilizing the knowledge of data scientists. Organizer of the annual in-house event "AGC Digital Marketers Summit". Before joining current position worked for NTT Data and Coca-Cola (Japan) Company.

Session

10/19

[PP-2] Marketers’ New Careers~How the Value of Marketers Has Changed and How They Should Be Developed