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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Kay Matsuoka Japan Women's Empowerment Professional Football League
Kay Matsuoka New
Japan Women's Empowerment Professional Football League
Executive Committee Member / Marketing Division General Manager

Leads Marketing, Promotion, and Partner Business as Marketing General Manager for WE League to leverage the brand and its value as Japan’s first professional women’s football league.
Took on a wide range of responsibilities, including media & partner relations, branding, risk management, and CSR/Diversity Equity & Inclusion activities particularly in relation to raising the profile of women's sport in previous role at global sports streaming service DAZN as Vice President Communications & PR since 2017.
More than 20 years of experience in sports PR and athlete management includes experience at Red Bull Japan leading various marketing activities such as event communications, athlete communications and content production.

Session

10/19

[MC-3] The Power of Sports Content and Its Marketing Appeal