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ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Tatsuya Eda LINE Corporation
Tatsuya Eda 4
LINE Corporation
Head of Z Sales Promotion Business Strategy Office

Joined LINE Corporation in 2014 after working at an in-store sales promotion agency and a general advertising agency. Engaged in advertising sales as a corporate business. In 2017, he launched a new sales promotion business specializing in over-the-counter sales promotion solutions using LINE, Management integration with Z Holdings in 2021, and after working with Yahoo Japan Corporation's sales promotion business integration, assumed his current position in April 2022. *There will be a merger with Yahoo in October 2023.

Session

10/20

[RC-2] Post-corona Store Marketing - How to Create Reasons to Come to the Store