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17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Chihoko Doi DAIKIN INDUSTRIES、LTD.
Chihoko Doi New
DAIKIN INDUSTRIES、LTD.
Publicity Group Manager

After joining Daikin Industries, I was in charge of Asia/Oceania sales promotion support in the Overseas Sales Department.
Since 2013, I have been in charge of OOH and digital advertising in the current Advertising & Promotion Group.
I was also in charge of the renewal of the global group website and received the CEO Award in 2017.
From 2021, I am promoting the global development of "Perfecting the Air" in the corporate culture of decentralization as the section chief in charge of global domain.

Session

10/19

[BM-4] How to Create a Corporate Message In the Midst of Transforming Value Offerings