※：ad:tech appearance count
- Takamasa Hirai New
- ADK Marketing Solutions Inc.
- Experience Design Center / Vertical CR Planning Director
After working as a digital planner and creative director at a foreign advertising company, he joined ADK Marketing Solutions in 2020. He practices realistic market analysis based not only on research but also on consumers' online behavioral data. In addition, he advocates vertical creative planning that realizes contextual design based on semiotic & neuroscientific approaches and vertical integration of creative and media. He is challenging to visualize the business impact of creativity through this approach.
Jury member of ACC Media Creative Competition in 2022
Jury Member of Cannes Lions International Festival of Creativity (Media Lion) in 2023
Published in the book "Survive and Thrive with a New Career Change Mindset" (Nikkei Business Publications, Inc.)