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17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Hikaru Yamamoto Keio University
Hikaru Yamamoto New
Keio University
Professor, Faculty of Business and Commerce

Hikaru Yamamoto is a Professor at Keio University, Faculty of Business and Commerce. She received Ph.D. (2007) and MA (2001) degrees in Economics from The University of Tokyo and a BA in Politics (1996) from Keio University. Her research specifically examines consumer behavior and marketing in the digital environment. She has been active in international conferences in marketing and information technology. She has received awards from the Japan Institute of Marketing Science, Japan Association of Consumer Studies, and Japan Marketing Academy. She is an outside board director for various firms, including a major cosmetic company and an IT solution company.

Session

10/20

[MC-7] Why Did K-Pop Take the World? ~Content That Can Compete Globally