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ad:tech tokyo

17th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

ad:tech appearance count icon:ad:tech appearance count

Tetsuya Maeda baton.inc
Tetsuya Maeda 4
baton.inc
Executive officer & Business strategy director

After working at Seibu Department Store, Maeda joined PWC Consulting (currently IBM JAPAN), engaging in marketing strategy planning for the retail and manufacturing business.
Later, he became the head of E-commerce business at SQUARE ENIX and, from October 2011, Tower Records Japan.
In 2019, he joined bebit.inc as a senior manager of the SaaS sales team.
Since January 2021, Maeda has joined baton.inc as a marketing director.
baton oversees YouTube and web media business called QuizKnock” with the theme based upon quiz games.

Books
“Customer Account Marketing “to double sales: Practical methods to turn "unprofitable customers" into “profitable customers”. 2021 Nikkei Business Publications.

Certificate
Registered Management Consultant.

Education
Keio University
BA, Faculty of Letters.

Session

10/19

[MC-2] It’s Not Just Generation Z - What Does Over 70, Which Has Ushered in an Era, Have in Store for Us?