※：ad:tech appearance count
- Etsuko Kazaguchi 3
- JTB Corp.
Executive Office, Branding and Marketing
Chief Marketing Officer
Etsuko Kazaguchi started her career as a systems engineer at IBM Japan, worked in sales, ISV alliances, and business development, and then worked in various marketing roles since 2010. As a proven B2B marketing expert, she has led product marketing in multiple areas, including hardware, software, cloud, AI, and IoT. She has achieved significant launch projects for IBM Watson and other crucial products and solutions. Since 2018, she has headed the demand generation department as Director of Performance Marketing; since 2021, she has been VP, CMO, with overall marketing responsibility; since January 2023, she has been VP of Marketing, responsible for growth acceleration.