adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

JP
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Yoshiko Iwamoto 2
Softbank K.K.
Manager
Digital Media Strategy Section
Media Strategy Department
Communication Division
Advertising Analytics Brand Communication Creative Data Lifestyle & Entertainment Marketing Media Science

-Vodafone K.K.

As a insight marketer ,I analyzed all touch point which strategy , product , communication and so on .

Published “The insight booklet” which is collected japanese insight and habit,

and lectured to Vodafone group’s marketing member at the request of the CEO , first in Vodafone history.



-Softbank K.K.

As a project leader, launched the new handset project in a project reporting directly to the president.

After that, establish results「Web page satisfaction No.1」「Social media followers number No.1」「Broadband fixed line’s sales No.1/half period」and so on.

As a data analyst, gave many lectures in the field of big data analysis.



Currently, as a Digital media strategy manager ,promote organization which make a Digital strategy, planning , and measure the effect transversely.

In private,Mother of two kids.

Session

Array ( [flag] => [session] => Array ( [0] => Array ( [day] => 10月30日(金) [time_s] => 13:10 [time_e] => 14:00 [no] => TB7 [ssn_ttl] => How are companies measuring the effectiveness of branding now? [flag] => 1 ) ) )

10月30日(金)

[TB7] How are companies measuring the effectiveness of branding now?

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