- Yoshiko Iwamoto 2
- Softbank K.K.
Digital Media Strategy Section
Media Strategy Department
As a insight marketer ,I analyzed all touch point which strategy , product , communication and so on .
Published “The insight booklet” which is collected japanese insight and habit,
and lectured to Vodafone group’s marketing member at the request of the CEO , first in Vodafone history.
As a project leader, launched the new handset project in a project reporting directly to the president.
After that, establish results「Web page satisfaction No.1」「Social media followers number No.1」「Broadband fixed line’s sales No.1/half period」and so on.
As a data analyst, gave many lectures in the field of big data analysis.
Currently, as a Digital media strategy manager ,promote organization which make a Digital strategy, planning , and measure the effect transversely.
In private,Mother of two kids.
[TB7] How are companies measuring the effectiveness of branding now?