adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

JP
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Daiju Chiba 2
IBM Japan, Ltd.
Performance Marketing Campaign Manager / Digital Strategist
Ad Technology Data Marketing

In 2012, joined Cyber Communications Inc. and I was in charge of sales for advertising products. After that, I enhanced client’s social media marketing at Allied Architects, Inc. as a manager & communication producer. From 2014, I was stationed at Web & System / Solution department of DENTSU INC. to produce digital promotion together.



At IBM Japan Ltd. from 2016, I’m working as a digital marketer who is in charge of the entire digital marketing from strategy development, marketing automation, web production and advertising for Data & AI business area. In conjunction with this, I’m leading the improvement project for our social media account. From March of 2020, I’ve started to try new integrated role model that covers both digital marketing and offline marketing such as event tactic.

Session

Array ( [flag] => [session] => Array ( [0] => Array ( [day] => 10月29日(木) [time_s] => 16:25 [time_e] => 17:15 [no] => DM5 [ssn_ttl] => B2B Marketing Gets Attention as it Enters the Transformation Period [flag] => 1 ) ) )

10月29日(木)

[DM5] B2B Marketing Gets Attention as it Enters the Transformation Period

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