※：ad:tech appearance count
- Naoko Shoji New
- NEC Corporation
- IMC Division, General Manager
I am the General Manager of the Integrated Marketing Communication Division. It is a division that integrates all of the marketing communications activities that we do towards our customers. This includes managing sponsorships, advertising, digital marketing, events, exhibitions, showrooms, user communities, demand generation, and more. We link all of these touch points to raise brand awareness of our businesses and digitally aggregate customer information for demand generation.