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アドテック東京

1st - 2nd, November 2021
@ Tokyo International Forum+Online

SPEAKERS

登壇回数アイコン:ad:tech appearance count

Shoji Naoko Yext K.K.
Naoko Shoji New
NEC Corporation
IMC Division, General Manager

I am the General Manager of the Integrated Marketing Communication Division. It is a division that integrates all of the marketing communications activities that we do towards our customers. This includes managing sponsorships, advertising, digital marketing, events, exhibitions, showrooms, user communities, demand generation, and more. We link all of these touch points to raise brand awareness of our businesses and digitally aggregate customer information for demand generation.

Session

11/1

[MC2] Re-thinking the Use of Owned Media - Content Creation and Effectiveness Measurement