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- Emma Dean New
- British American Tobacco Japan, Ltd.
- Vice President, British American Tobacco Japan / Area Head of Marketing, North Asia Area
Emma is an experienced sales and marketing professional with over 24 years working in FMCG, across Asia Pacific. She joined British American Tobacco two years ago, having worked previously for Nestle and Unilever, and is currently leading the Marketing function for North Asia. Emma has a breadth of experience across key marketing areas, including channel & category strategy development, customer management, brand building, and shopper & consumer insight and activation. She is passionate about driving transformation in the industry and is focused on people development to unlock business potential. She is a champion of diversity & inclusion in the organization, and supporting young talent to be the next generation of leaders.