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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Emma Dean
Emma Dean New
British American Tobacco Japan, Ltd.
Vice President, British American Tobacco Japan / Area Head of Marketing, North Asia Area

Emma is an experienced sales and marketing professional with over 24 years working in FMCG, across Asia Pacific. She joined British American Tobacco two years ago, having worked previously for Nestle and Unilever, and is currently leading the Marketing function for North Asia. Emma has a breadth of experience across key marketing areas, including channel & category strategy development, customer management, brand building, and shopper & consumer insight and activation. She is passionate about driving transformation in the industry and is focused on people development to unlock business potential. She is a champion of diversity & inclusion in the organization, and supporting young talent to be the next generation of leaders.

Session

10/21

[ CT-8] Future Talent Strategy: organizational strategy in the digital era