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ExhibitionStage #1-10 Sports and DOOH ~The Power of Content~
Delivering large-scale sports content in real-time via DOOH (Digital Out-of-Home) displays, which capture the interest of many people, has become a global trend. In this seminar, we will introduce case studies from both domestic and international use, and delve into the efforts and future goals of key players, including LIVE BOARD Inc., which operates the largest DOOH network in Japan, as well as the Japan Olympic Committee, a public interest incorporated foundation, and the Japan Wheelchair Rugby Federation Business Planning Committee. We will explore the value of broadcasting sports content through DOOH and the initiatives of each organization.