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ExhibitionStage #1-11 Achieving a 300% increase in sales over the previous year! Understanding the balance between "branding" and "buzz" from Beyblade.
In less than a year since its release, Beyblade X has shipped over 5 million units in Japan, increasing sales by approximately 300% compared to the previous year.
Behind this hit lies a concept that goes beyond just appealing to children, and is welcoming to people of all ages and genders.
In this session, we will use Beyblade as an example to unravel the balance between "branding" and "buzz".
