PROGRAM

ExhibitionStage #1-4 What are the new marketing methods in the cookie-less environment? - Why chat marketing is favored by users

In these days of rapid changes in cookie regulations and consumer awareness of advertising, chat marketing is attracting attention as an answer to the question, "What kind of digital advertising can produce results while being liked by users?"

In this session, en Japan, Septeni, and Algoage will discuss the possibilities of this new marketing method with the keyword "personalized experience."

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  Chise Sawachi

  Algoage Inc.

  Manager Communication Planning & Production Department

  

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  Riko Tamura

  en Japan Inc.

  Team Leader, Marketing Division

  

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  Shin Yonezawa

  Septeni Japan, Inc.

  Performance Lead Third Sales Divisions Second Sales Headquarters