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ExhibitionStage #1-13 From New Customers to Repeat Customers: The Secret to Nurturing Customers Using 1st Party Data
The common goal of many marketers is to acquire new customers.
However, measurement methods and targeting are facing challenges, not least of which are the recent restrictions on cookies, and the barriers to achieving this goal are becoming steeper.
In addition, the effectiveness of marketing investments is also being looked at, and not only the conventional CV and CPA of new customers, but also the contribution to business contribution is being questioned.
To this end, a monitoring environment that clarifies return on investment based on business results and efforts to improve loyalty after customer acquisition will be required.
In this session, Jupiter Shop Channel Co., Ltd. who was one of the first to address the recent cookie regulations, will take the stage to talk about the background of their efforts and how they are working on the issue,
We will discuss marketing that contributes to business results.
