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ExhibitionStage #2-1 Utilization of Connected TV for App Marketing - Measurement and Analysis of Effectiveness of Commercial OTT and Terrestrial TV Commercials
Connected TV (CTV), which is expected to continue to expand going forward, is increasingly being used to acquire and retain app users. We will discuss how commercial OTT channels and ad spaces should be utilized, comparing devices and terrestrial TV commercials, following the case studies of Airtrip and Fuji Television Network. We will also introduce key points to keep in mind when measuring and analyzing the effectiveness of CTV advertising.
